Grow Your Business after Coronavirus: The Coronavirus outbreak is a human tragedy and is harmful to the economy. The government has imposed certain rules and regulations to deal with it quickly, and to safeguard their citizens, and also to limit the harm it is doing to the society.
For businessmen, it is like a do or dies situation. At this time of the pandemic, they have to keep connected with their consumer so that they can generate revenue out of it. The consumers are self-quarantined, but it doesn’t mean that you can’t connect with them. Provide them excellent service to stay connected with them.
Steps to Stay Connected With Consumers during COVID-19 Outbreak
To grow your business, you need to stay connected with the consumers. In this guide, you will get to know about the steps to connect with the clients. If you want to grow your business immediately then you should use outsourcing web services to grow your business. It gives you the best and satisfactory results by which you can continue the business easily.
Communicate Regularly with your Consumers
During this time of crisis, communication is an important part to build the trust and deal with concerns of their clients. You can create the messages that you are doing everything in your power to provide safe delivery of the products and services.
Keep It Easy For The Clients to Order Online
It is important to maintain your website in a manner that is easily accessible by your clients and can quickly place the order without facing any hustle. If you are selling the products online then post all the details on your website so that consumers know that you are available.
You can post it on your social media or send an e-mail about the products or services you are offering to them. Provide them discounts and special offers to increase sales. When you are socially active, it will send a message to your clients that you are still engaged in the business during this pandemic.
Update Social Media Pages
It is an apt time to be active on social media. Share COVID-19 news, entertaining videos, industry news, or the latest updates. Post on a regular basis so that people are aware and consumers will value your work.
If you open the business at this outbreak time, make sure to inform the consumer about your operating timings and the precautions to take. Your business page will work as the face of your business to tell all the things related to your business and brand to the consumers. Take proper time to update the pages on the social media walls to create the brand’s identity. This will foster a great connection with your consumers.
Maintain Live Chat Services
Video calls or live chat is a great source to connect with the audience. If you are in possession to provide live chat sessions then tell your employees to connect with the consumers by sitting at home.
It is the best way you can be in touch with your consumers personally and deal with all their issues. Consumers will also enjoy the benefits to get home delivery or companies are resolving their issues by just sitting at home.
Provide Discounts and Special Offers
If you are selling the products online, to provide special offers or discounts as it will foster your sales. Consumers can enjoy this exclusive opportunity to make them feel special by offering them loyalty offers.
This will also help your business to connect with more people and encourage their sales by positively interacting with the consumers.
Help your Clients through Social Media Channels
Businesses are already offering email and phone support services to the consumers but this is the time to enhance your efforts. Enhance your consumer service capabilities so that your clients reach out to you.
Social media is the best place to start as you can offer them to chat with them on Whatsapp, Facebook messenger, or any other messaging platform. Offer them to discuss their thoughts via video conferencing through Skype.
Be creative as it will set you apart from your competitor. Think of the ideas to increase your sales and earn profits at this time of an outbreak. You can also use different collaboration tools and check out the communication apps to connect with the audience.
These are the steps that you can proceed for the businessman to stay connected with their consumers at the time of the Coronavirus outbreak.
How to Rebuild Business after COVID-19?
We all are aware that COVID-19 has devastated the financial system of the world. At this time, business owners are struggling a lot. We are here with the strategy that you can think of after the outbreak is over. With the strategy, you can rebuild your business and take your business back on track.
Check out the Financial Damage
The first step in this rebuilding process is to know how deeply your business has been affected by this COVID-19 outbreak.
Different layers are involved in it, starting with the hard numbers. If you have not updated your financial books i.e. cash flow statements or profit and loss statements, you should update it now. Now, compare it with the books of last year and check how much your business has come down.
Apart from the hard numbers like sales, profits or revenue check out the other variants by which your business has been affected. For example, if you have laid down some of your employees in this pandemic then consider that for the rebuilding plan. Other factors like marketing or advertising budget or consumers shifted to your competitors consider all the factors.
Work on your Business Plan
Your business model might be great before Coronavirus but you need to check up on it again after the outbreak is over. Especially, work on the factors that how your business will adjust according to the new normal. Keep your emphasis more on digital expansion as people are going to shop online. Think about the strategies to increase your online presence.
When working on the business plan, think about the strengths and weaknesses of the business. Finally, check out your business goals to be sure that they are realistic according to present circumstances.
Check Whether you Require Funding
If a large amount of money has been utilized in the Coronavirus situation, to jump start all the business activities, you will require access to the funds.
You can consider several options when thinking to get the funds while rebuilding the business. The obvious choice is getting the loans, check out the programs, and select the one that suits you the best.
If your sales are low then it might be difficult to approve the loan. Alternative financial options will have high-interest rates as compared to the loans. If thinking to get the financial assistance then borrowing is also competitive as lenders will require some sort of reassurance. Based on your credit score and reputation of the business, your funding will be approved.
Revamp your Budget to Spend
If you want to come out of the effects of COVID-19 then you have to invest the money before earning the money.
You have to spend the money to hire new employees and to train them or rehiring the one you laid before. Purchase of new inventory and increase your advertising budget to build the buzz in the market.
For the Coronavirus recovery, have a clear perspective on the things you need to invest in and things you need to cut down. Your major goal should be to eliminate the monetary waste and invest all the money in operating activities.
Develop a Timeline
There are several things to consider when rebuilding the business but practically everything is not possible in one go, it takes time. What you can do is fix the timeline and prioritize your activities.
Don’t forget to track the business. Don’t waste the time on the activities that are not delivering your results on the investment.
Prepare for Contingency Plan
The harsh reality is an emergency can come and disrupt your business, so be prepared for it. All your analysis and learning’s from this pandemic will help you to fight for any future crises. This pandemic will teach you a lot about how to tackle the worst situation and how to come out of it. With all the learning’s, prepare the contingency plan for your future.
These are some of the factors that you should consider while rebuilding your business. All these steps will help you stay on track and positively fight with all the problems.
Name: Gaurav Saraswat
Designation: SEO Executive