Finding authority websites and collecting backlinks from them is without a doubt one of the most difficult aspects of any SEO technique. However, if you want your company to rank on Google in 2021, you can’t ignore link building.
Here are six road rules to help you improve your SEO link-building approach and attract more needle-moving links.
1. Maintain a natural link growth rate.
It’s impossible to deny that white hat link-building tactics require time. And if you have the capacity to create a huge number of links at once, begin slowly and eventually increase the level of link building to make the process look better.
In highly competitive markets, a quick-win approach is rarely enough on its own, and establishing links too quickly will end badly.
2. Establish a Link Profile That Is Brand-Oriented
Your link profile includes details about the inbound links you’ve received, such as the total number, diversity, and consistency. Furthermore, the profile aids search engines in determining the relationship between your domain and other websites.
Since branded anchor text – such as your name, image, and homepage URL – informs Google about the subject of your blog, make sure that many of your backlinks include it.
However, keep in mind the improper use of optimized anchor text would be penalized by Google’s algorithm. A natural combination of links should make up your link profile, with no visible jumps of links with optimized anchor content.
3. Aim for a 50/50 No-Follow/Do-Follow Link Ratio.
“No-follow” instructs Google not to follow the link and, as a result, no link equity is passed. When linking to an untrustworthy source by using artificial links (i.e. a website that was paid for/created by the creator of the destination page), no-follow links will also be helpful.
Although it may seem counterproductive, maintaining a healthy ratio of do-follow and no-follow attributes will help your page receive useful traffic and draw potential followed links.
4. Take into consideration the links Geographical location
The most valuable links are those from relevant websites. When developing a link-building policy, make sure that the majority of your backlinks come from the country in which your company is based.
For example, if your company is based in India, it makes sense that the majority of your ties are also based in India.
5. Relevancy Takes Priority Over Domain Rating
Quality content and links are also two of the most significant rating variables. Furthermore, Google is increasingly emphasizing the meaning surrounding a link, as well as the relevance of the linking site’s topical theme to your subject. This means that a decent topical relevance match will easily outweigh a higher domain rating (DR).
In essence, if you want to achieve long-term organic search success, you’ll need a consistent, authentic, and relevant SEO link-building strategy.
Try seeking connections from other pages in your niche that are loosely linked to the subject on your own blog, even though they have a lower DR, instead of going after major names like Forbes and the New York Times. This way, you can be certain that you’re not just creating any links, but rather the right ones.
6. Set aside a budget for link building.
Link building for SEO would almost often require a separate budget.
Link building costs will add up quickly, with just a few links to show for it. If you wish to rate in competitive niches, though, this is an excellent investment.
When budgeting for link building, there are two major factors to consider:
Labor Costs for Link Building
Obtaining backlinks is a time-consuming process, and you must be willing to pay someone to qualify link-building prospects, create original material for them, and negotiate content and link placements through outreach.
Link Acquisition Costs
To meet the right prospects, any successful link-building approach requires an effective outreach campaign.
However, regardless of how great the content you have, most of the top sites and blogs you reach can show or connect to your business in exchange for payment.
The truth is that the best prospects for gaining attention and winning referral traffic are going to cost you money, and you should set aside money for it. Remember to closely examine each possibility before closing a deal with this in perspective.
Interest in partnering with travel bloggers to create links, for example, is growing, as are their fees. Check the website’s domain authority, blog pages PA (page authority), and monthly traffic before allowing a do-follow link rate.
Boosting Your Search Engine Optimization (SEO) Results
Building backlinks is arguably one of the simplest SEO techniques to implement.
Link building can be a highly efficient way to push more organic traffic and improve your rankings when combined with strong technical and on-page SEO, a decent user interface, and outstanding content.
Author Bio:
I am a full-time Digital Marketing Expert and Graphic Designer at GoMarketer with a passion for works that offers a professional working environment. I could offer very accurate and fast results guaranteed and secure a job that is going to be in the long term. To obtain a challenging and responsible position in a professionally managed organization and I am looking forward to an opportunity where I can utilize my skills in contributing effectively to the success of the organization and also to further improve my personal and professional skills.
