If you aren’t taking your SEO seriously, you’re bound to run into snags when trying to grow your BigCommerce store. Organic traffic is a critical success-factor to any eCommerce business, and unless you are allocating enough resources into your SEO, you’re simply not going to see enough traffic in order to generate a decent profit.
BigCommerce SEO can be tricky to implement however, especially if you don’t have a background in web design and digital marketing. While it is important to take it seriously, on the other hand it can be quite a mountain to climb if you aren’t prepared. If you are just beginning to learn about what it takes in order to rank on Google consistently, this quick guide will be useful for you.
What Does BigCommerce SEO Entail?
SEO is a complex matter, especially when it comes to eCommerce. There are hundreds of ranking factors, according to Google, and not all of them have been quantified by professional SEO technicians. The central focus of all SEO is to improve the user experience, and this is done in a number of different ways.
From writing informative and detailed articles that use relevant keywords, to improving the mobile responsiveness and speed of your website, SEO is far-reaching and involves all aspects of your online store. Even an amazing platform like BigCommerce only gives you so many automatic benefits when it comes to SEO. It’s your responsibility to handle everything else, and if you don’t know what you are doing, this can be quite the task. It’s also worth noting here that no BigCommerce templates or add-ons can magically address your SEO concerns. All of these actions have to be performed manually on your website by experienced experts in the field.
Needless to say, it’s not logical to think that you can handle your SEO on your own. Even many ordinary SEO technicians would have trouble getting your site to rank if you are running an online store, because eCommerce comes with its own set of challenges. What works for a typical service industry site or blog won’t work for an eCommerce website due to the competitive nature of the industry. When you’re going head to head with other businesses trying to sell similar products and ranking for similar keywords, you have to optimize your content on a whole other level.
If you want to improve your rankings in Google, you need the help of a vetted SEO agency that not only knows the fundamentals of search engine optimization but also can apply these skills to eCommerce and get consistent results. There aren’t many agencies out there that match this criteria and even fewer that work on BigCommerce specifically. This is important because each eCommerce platform is unique and requires a certain amount of technical understanding in order to properly address certain SEO concerns.
When it comes to BigCommerce SEO, 1Digital® is the agency you want to connect with for your campaign. In terms of eCommerce digital marketing, they are the biggest name in town, and it shows. They have an amazing track record of ranking websites and getting results for clients. If you are serious about investing into your BigCommerce store and want real results, you need to reach out to 1Digital® today and ask what their team can do for you.
With SEO, the sooner you act, the better. It’s worth reaching out to the experts at 1Digital® to get a proper assessment of your needs in terms of ranking, so you can ensure that you are taking the best possible steps for the future of your online store.