Digital Marketing: Managing your online business and therefore your company’s digital marketing strategy is not as easy as you might think. However, it is no longer possible for professionals not to have a quality online presence.
For several years now, the integration of digital technology and all its variations, including the use of smartphones, social networks, e-commerce, etc. have been deployed and installed massively in everyone’s daily life. So much so that it is now impossible to do without it in order to sustain its activity.
Unfortunately, many small businesses (SMEs) in particular do not integrate this lever of digital marketing into their business strategy. Many possibilities, sometimes simple and above all very effective, such as the implementation of an SEO strategy (natural referencing), Social media, e-mailing… are possible on the web. This of course requires knowledge and often technical skills. Custom Logo Designers Australia But good news, many tools exist to make your life easier and allow you to finally exploit new levers!
Here is a non-exhaustive list of essential digital marketing tools to optimize your overall marketing strategy:
- CANVA :
This famous Australian start-up created in 2012 offers a graphic design tool that is now essential. Canvas now has several million users around the world. Totally dedicated to graphic creation, this tool allows in particular to carry out the work of a graphic designer / designer in a simple and intuitive way. You can therefore optimize and create your content for social networks, advertisements, internal documents, logos and other marketing materials like a pro!
The plus: Canvas allows you to create your own designs yourself, or to use many free templates and add the content you want.
A free tool, Google Analytics is nonetheless a source of valuable information. It is a very easy-to-use tool that allows you to analyze what is happening on your website. In particular, you can find the following information: site visitors, visitor behavior on the website, where these visitors come from, which pages are the most visited or which ones offer the most conversions, etc. In itself, you will be able to study your prospects and customers in order to offer them better experiences.
- SEMRUSH :
Gaining visibility is an essential objective for all professionals present on the web. For this you must therefore optimize your content strategy and therefore your natural referencing (SEO) strategy in order to maximize your potential visibility on search engines including Google.
SEMrush therefore meets this need by offering you a very complete platform allowing you in particular to monitor and optimize your positioning on search engines as well as to watch over that of your competitors. It is also possible to analyze a complete word integration strategy, or backlink influence etc. The interface provides more or less details depending on the version, paid or free, you are using.
This intuitive tool allows you to centralize the management of your communication on your various social networks. You can thus prepare and schedule your content distribution and therefore obtain a fully automated social media marketing distribution process. In addition, you can, from the platform, manage the engagement of your brand thanks to a centralization of messages, comments, mentions … from your community. While adding to that a watch function to keep you informed of trending topics on social networks thanks to personalized feeds.
Note: The price varies depending on the number of accounts and users
Everything moves really fast on the web, which is why it is essential to keep up with the latest trends and hot topics online. And that’s the whole point of Google Trends, it allows you to follow the most popular topics on the Internet at a specific time. You will be able to develop your digital strategy by determining the subjects that interest your target audience for your next content.
- HOTJAR :
Hot jar is a perfectly complementary tool to Google Analytics. When Google Analytics gives you quantified data about the behavior of visitors to your website, hot jar gives you this information visually. It is through a “heat map” (also called heat map) that this tool allows you to analyze the activity and the exact route of your visitors. You will thus be able to optimize your website and obtain better performance in terms of your overall digital marketing strategy (SEO, user experience, traffic, etc.).
As you can imagine, there are thousands of different solutions on the market to support you and make it easier for you to practice digital marketing. Can sometimes be complicated. Some tools offer virtually the same functionality, so this is only a matter of preference in some cases. It is for this reason that it is advisable to test the different tools and their alternatives in order to see which ones are most suitable for you. Most of them, for the paid ones, usually offer a free trial version.