In today’s digitally-driven business world, brands are increasingly facing stern competition in the market. Thus, they have started to explore new marketing domains like influencer marketing and social media marketing in an attempt to stand exclusive in the crowd.
Formerly known as Musical.ly, TikTok is a social media platform that allows its users to share short entertaining videos with the community. The platform has experienced tremendous growth in recent times, with around 500 million active users worldwide. Launched in 2017 by ByteDance, the platform gained massive popularity in Asian countries and is also one of the most downloaded applications in about 154 countries.
According to the best influencer marketing agencies, TikTok has become highly popular in recent times and attracted a large number of brands. Here are some statistics that encourage brands to include this social media channel as a part of their marketing plans:
- 500 million active users worldwide and around 20 million in India
- Available in almost 75 languages
- Most downloaded application in App store (Q1 2018)
- 6th most downloaded application worldwide (Q1 2018)
- 800 million installation on various devices
- 4th most downloaded application in 2018, beating Instagram and YouTube
These above-mentioned statistics assert TikTok as a potential goldmine in the field of influencer marketing, as it holds a massive potential of connecting brands with a wider audience.
User engagement with TikTok
Like all other social media platforms, TikTok provides a great opportunity for brands to enhance user engagement. It allows the community to appreciate a post with heart reactions, comments and sharing. Some of the most popular TikTok celebrities receive millions of hearts as they stand a chance to get featured on the app’s “For You” and “Home” pages.
According to the top influencer outreach agencies, this easy to use application has emerged as one of the leading short format video applications in the world. This has opened new doors of opportunities for brands to maximize user engagement.
TikTok has implemented a lot of innovative modifications with its application. This has encouraged various influencers to create compelling content on the platform and increase user engagement. This has also leveraged brands to connect with leading TikTok Influencers in order to promote their products and services to a newer active audience. Furthermore, brands can always connect with the leading influencer endorsement agencies in order to partner with the right influencers for paid promotions. The influencer endorsement programs developed by these agencies not only helps brands to maximize the awareness of their products and services, but also achieve a higher ROI.