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How Amazon managed Covid crisis

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E-commerce and retail industries all over the world are struggling during the Pandemic situation from untimely Lockdown to the services temporarily shut. All the companies are suffered significant losses throughout the year. Amazon also faced challenging times during Covid crisis with so many fulfillment centers being shut, Amazon email automation services suspended and unavailability of delivery persons. 

How Amazon managed Covid crisis 1

By the time Lockdown eased, Amazon had a massive backlog of delivery orders that were pending to be shipped to their buyers, causing a huge chaos. With the announcement of lockdown, people started Panic shopping and soon the daily essentials were out of stock in the physical stores. 

This is why such items were a huge hit on Amazon such as groceries, toiletries, cleaning supplies etcetera. It was a hard blow for other industries like the electronic goods such as TV, mobile and laptops, furniture items, home furnishings, household items, crockeries and kitchen supplies, décor items etc. 

There was a particular industry which saw an unexpected bloom in its business and that is by selling medical supplies. We saw a huge boom in that around the Globe. Sales of hand sanitizers, hand gloves, face masks, face shields, PPE kits etc. Even third – party sellers took advantage of it, saw this opportunity and grabbed it. Because of great demand, the sellers started contacting direct vendors and stocked up inventories and started selling online. The ones who started this on time made huge chunks of profits. 

Strategic PPC Campaign management services and creating powerful and stronger E-commerce shopping campaigns by Amazon consultants can help you in making overall Business strategies. 

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While initially Amazon suffered losses, now people have totally avoided going to the crowded marketplaces and have accepted online shopping as the new normal. Henceforth, Amazon saw a hike in its business and saw a massive jump in the final quarter of the year 2020.

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