“People don’t buy goods and services. They buy relations, stories, and magic”– Seth Godin
Flashback to the past, where marketing was all about magic, from concept development to implementation. In the past, it was a challenge for firms to find a quality vendor for high-quality advertising. With the rise of influencer marketing and technology, brand promotions have become more effective and cheaper.
The availability of numerous options makes it difficult for customers to choose a brand they can trust. Customers turn to ad blockers and media fasting to filter noise. With customers taking such extreme actions, it becomes difficult for brands to keep up with the digital landscape. So, what can brands do to carve a name and engrave it in the minds of customers? The smart move is to switch to Instagram Influencer marketing. It’s an ironic way to grab the attention of your target audience.
Reasons for the Popularity of Influencer Marketing
- 1 % millennial trust advertisements and 33 % millennial trust blog reviews for purchases.
- 40 % of people purchase a product online after seeing influencers using it.
- Influencer marketing yields a $6.50 return on investment for every dollar spent (report by Tomoson)
These statistics support the fact Influencer marketing has become a red hot topic right now! How can you capitalize on the popular marketing strategy? Read on for tips and tricks to maximize your influencer marketing campaign.
Layout Your Goals and Objectives
First time investing in influencer marketing is a gamble. To reduce risks, document your goals and key performance indicators. Three main goals of your marketing campaign include:
- Increase brand awareness
- Attract a new target market
- Lead generation
After your goals are set, measure the ROI of your marketing campaign by comparing it with other marketing channels.
Learn More About Your Audience
To increase your profit, you not only need high-quality products/ services but a deep connection and engagement with your audience. This is only possible if you understand your audience inside and out. Find what your customers need, their demands, and desires. To better understand your audience, perform the following steps
- Carry out a survey to find what customers need
- Look at their demographics
- Answer their questions on social media
- Collect feedback from customers
- Respond to the comments on your blog and on other blogs with the same audience.
Run Contests to Attract Your Audience
Social media contest is the best strategy brands can use to lure their customers. Through contests, you can increase online visibility, followers, and engagement. There are many social contest tools available that help in creating outstanding giveaway which your audience can’t ignore.
Here are some tips for running exciting contests on social media.
- Determine your goals.
- Which social media channel to use for hosting the contest
- Create a deadline for the contest to create a sense of urgency
- Promote the contest in all possible ways.
Use video content in your strategy
Video content has become a crucial part of a firm’s social media marketing strategy. So, if you are not already using it, it’s time to create engaging video content. There are numerous ways to use video content, like using live video where customers ask questions, and you run contests. The best way to use this strategy is to combine live videos with recorded videos.
Optimize Your Brand Message
Setting your objective on a large scale is the biggest mistake brands can commit. Using influencer marketing to make sales or generate brand awareness is not enough. Define goals on a small scale, like where you want to improve brand awareness. Create more specific objectives like do you want to reach out to younger people or older customers. Never choose a micro-influencer and shape your goals around it. Start with your goals and then find an influencer who fits this need exactly. Influencers exist in all shapes and sizes, so take maximum advantage.
Create Engaging Social Media Content
How to grow your Instagram Followers? We have an answer to this question! Start creating engaging and informative social media content. Before posting content on social media, go through the basics. Depending on the social network you are using, first, determine the purpose of each network.
Facebook: On Facebook, you can post news and entertainment content. Create a Facebook group to engage with your ideal audience.
Pinterest: Similar to Instagram, you can post pictures to drive traffic back to your blog.
Instagram: Post highly visual content on your Instagram profile.
Linkedln: It’s a professional network ideal for your B2B audience.
To create an engaging post on social media, use the following tips
- Make use of copywriting techniques
- Address your audience directly
- Use snappy, witty content on social media
- Use different content types
- Create a description for every link you post
Influencer marketing is the best social media marketing strategy for businesses. If you don’t take it seriously, you will miss out on leads, customers, online visibility, and sales. Use these tips to fine-tune your strategy and see the increase in your profits.