If you are trying to rev up your marketing game on social media, you are doing the right thing. Let us help you with some amazing tips to make your marketing strategies successful.
Do you know how important it is to have well-thought marketing strategies for your social media? Especially in the current world. It wouldn’t be wrong this age the age of social media. Social media is a great influencer in unlimited ways. And like so many other things, it can serve as a great platform to rev up your marketing strategies and boost your business. If you use the social media forums intelligently, you can see a lot of conversions. Take the instance of Frontier FiOS. Their creative and well-conceived marketing tactics have earned them a good name, fame, and subscribers. Social media platforms are hosts to millions of active subscribers. Therefore, all you need to do is to engage them and catch their attention with some incredible marketing strategies. It is the easiest way to target your audience and consumers worldwide. And that too for free!
6 Effective Social Media Marketing Tips
Leverage the incredible power of social media and devise an effective set of strategies. Let us help you with it. Here are some ways:
1. Establishing Goals
2. Creating a Content Calendar
3. Engage and Support
4. Choose the Right Social Media Platforms
5. Identify Your Audience
6. Measure Results
Let’s discuss them in detail.
When it comes to business and marketing, the first steps have to be flawless planning and establishing goals. You need to know what you are striving to achieve. With an effective marketing plan, you can assess the current situation of your business and then establish the goals. Make a serious effort to make your goals measurable, specific, realistic, achievable, and timely. Forming some smart goals is the first and foremost step to materializing them. Some important goals to consider are lead generation, brand awareness, delivering smooth information, driving traffic to your site, increasing sales, retaining customers, and so on. Consider setting realistic deadlines and stay motivated.
Dream bigger and aspire for the highest. But take small steps towards it.
Creating a Content Calendar
You need to come up with a creative content calendar. Without quality content, all social media strategies are basically useless. Having a content calendar will solve many problems for you. You can get your hands on tools like Buffer and Hootsuite to schedule posts in advance. Your calendar should reflect your goals. If your purpose is to drive more and more traffic to your site, you need to create engaging content. Incorporate the call to action phrases along with links to your site. Engaging and creative content means more shares. Here are some suggestions:
• Dedicate 50% of your content to your blog
• 30% of your content should be supporting the rest of the sources
• 20% of your content should be aiming at fun
You can always change the percentages as per your preferences and creativity.
Engage and Support
While on the social media, the most thing is to engage! The users on social media are eager. If you support them and address their queries effectively, you will be able to engage them and spark up their interest in your brand. Encourage your followers to ask you about anything that concerns them and stay available for them. Fix a time slot to recurrently engage with your followers every day. Representing your brand is very important. If not more, you can dedicate at least 30 minutes to engage with your audience personally. In this time, answer messages in the messenger and reply to comments.
Choose the Right Social Media Platforms
There are tons of social media forums on the internet and you need to choose the right ones for your marketing strategies. It may become a daunting and overwhelming task to choose the right social networking sites. But you can do that according to the nature of business and audience. We already know the most popular social media platforms but let’s just repeat them.
• Facebook (the king of social media)
• Instagram (best for video content)
• Twitter (best for brief and tempting links)
• LinkedIn (best for business and work profiles)
• YouTube (best for video content)
And the list goes on!
Identify Your Audience
Know your audience and gauge who could be your ideal customer. Try to know everything about your target audience. Things like age, passions & hobbies, income, motives, and professions are important in this regard. Knowing these basics will help you determine which social media accounts, brands, and businesses should you target. Usually, the goals are to be sponsored by other brands and to drive more and more traffic to our site. Make sure you create the call to action in a proper way. Use content as well as visuals to make the call to action more catchy.
Consistently track the ROI of your social media ROI in order to prove that your social media campaigns are worth it. If you are not measuring the results of your efforts in social media marketing, you will remain unaware of its effectiveness. Unless you don’t get to know if it was effective or not, you wouldn’t change the strategy. Interestingly, some social media forums have built-in analytics and you can compare your progress on monthly basis. Also, you can use plenty of free tools to track your success. Google analytics is a good option. I personally prefer this tool just like I prefer Frontier service. Both are effective and good at what they are supposed to do!