Instagram has emerged as one of the biggest social media platforms of the modern times. The platform has more than 1 billion monthly active users, out of which 500 million people use it on a daily basis. It is also the most important social media platform with regards to influencer marketing strategies as it is highly capable of driving notable user engagement.
Interestingly, Instagram has become the most preferred platform for the marketers and one of the most popular platforms among the influencers. For instance, the platform has more than 5 lakh active influencers who collaborate with the top influencer marketing agencies and communicate with the people on behalf of brands and businesses.
Instagram is also the most successful platform when it comes to influencer marketing. According to the top Instagram outreach agencies in India, the platform is loaded with various interesting features and tools that share a huge potential of increasing user engagement. One such feature is the “Instagram Stories”.
Launched in August 2016, Instagram’s stories feature allows the users to upload content on their account for 24 hours. The feature has emerged as one of the most effective engagement tactics with nearly 55% of Instagram influencers using it for sponsored campaigns.
Here are some interesting ways influencers use Instagram stories:
Brands and influencers having a business account often use stories for making announcements related to newly launched products, exclusive offerings, collaborations and events. They often support the information with creative visuals to attract their target audience.
As per the best content creator agencies, brands and influencers also create polls on stories for the purpose of market research. They use this tactic for getting customer feedback and gaining a better understanding of their target audience.
3. Ask Questions
Asking questions via stories is one of the most effective ways of enhancing user interaction and increasing the participation of the audience. Brands and influencers often create question stories for building their online community.
4. New post notification
This is one of the most known and common use of Instagram stories. Many influencers use stories for notifying their followers about their latest content. The leading Instagram outreach agencies assert that it is an effective approach that helps influencers in attracting significant user engagement.
Reaction sliders, countdowns, location stickers, etc. are some of the other common Instagram stories features that are widely used by brands and influencers. Many Instagram business accounts also use stories for linking external website pages with Instagram. However, this feature is only available to accounts that have at least 10,000 followers.