Instagram is one of the most popular photo-sharing platforms that allows users to share pictures and tell stories in their own unique way. Statistics reveal that people upload over 100 million photos along with videos on Instagram every day. These photos and videos eventually garner nearly 4.2 billion likes and act as a great encouragement for passionate influencers (photographers and storytellers) to showcase their talent on the platform.
According to the best influencer marketing agencies in India, pictures have become an expressive medium of marketing as they allows brands to engage with their audience in an effective manner. However, with more than 800 million active users on Instagram and increasing number of influencers struggling for consumer attention, it becomes extremely important that you widen your horizon in order to shine amidst the clutter.
Since vivid and expressive posts can lead to more likes, followers, and overall brand engagement, here are some tips you should keep in mind in order to post the perfect Instagram picture:
1. Take your best shot
The quality of the photograph is of utmost importance for increasing the visibility of the post and driving user engagement. To begin with, you don’t need a DSLR to click a perfect picture. Due to the technological advancements, there are several high-quality mobile phones that offer professional-like results. Moreover, it is always advised by photography experts that people should choose natural light to take a picture. Besides, you can click pictures from different angles and perspectives for more detailed experiences.
2. Balance your elements
When it comes to Instagram photography, framing the subject is one of the most ignored factors. Good framing is all about drawing the viewer’s attention to the primary subject of your photo. Make sure there aren’t many focal points that may dilute the impact of your picture. Besides, be careful of using negative space or white space in your composition.
3. Edit your pictures
Right editing can add a new dimension to your pictures. You can use Instagram’s in-built filters as they are designed with automated exposure and colour settings. Apart from these filters, you can also use other independent photo editing applications that may provide more enhancement options for the beautification of your pictures. Some of the popular photo editing apps include Snapseed, Adobe Lightroom, Photoshop, VSCO, etc.
4. Avoid over editing your pictures
Overediting pictures can ruin your opportunity to impress your audience. Therefore, limit yourself to making a few changes and use one filter only. Try using a different coloured filter rather than sepia tones or black and white.
As pictures are an impressive way to connect with your audience, it is extremely important that you devote your time and energy to devise a perfect picture. Besides, you can also connect with the best Instagram outreach agencies in India in order to showcase your art to the world and build your career as a professional photography influencer.