IGTV is Instagram’s exclusive video sharing feature that gained immense popularity in a fairly short period of time. Initially launched in June 2018, it is a great complement to the classic Instagram videos. It allows the users to share long-form, vertical, and full screen videos that can be between 15 seconds to 10 minutes in length. Interestingly, IGTV also supports uploading of videos that are 60 minutes in length. However, the option is only available to accounts that are either verified or possess a large number of followers.
Experts believe that integrating IGTV in the influencer marketing campaigns can offer multiple benefits. According to the top influencer marketing agencies in India, Instagram is an established social media platform that is highly acknowledged in the influencer marketing domain, and hence, the introduction of IGTV is like a cherry on top.
However, being a novel feature, IGTV is still in its developing stage. Thus, the feature is not yet oversaturated with marketers seeking for attention. This is great news for marketers and influencer marketing agencies as they have a great chance to innovate and use the feature creatively.
Here are some simple tips that can jumpstart your IGTV strategy:
1. Know your audience
Instagram is the best influencer marketing platform that is used by nearly 500 million people on a daily basis. It possesses a highly dynamic audience that shares varied interests. Thus, it is important for brands, marketers, and influencer marketing agencies to identify their relevant audience in order to shape an effective IGTV strategy.
2. Focus on the format
IGTV is exclusively build for vertically composed videos. Thus, influencers should focus on shooting and editing videos accordingly. They should not assume that their viewers will change their screen orientation for viewing the content.
3. Keep it short and interesting
The best Instagram outreach agencies suggest that influencers should try to keep their IGTV videos short in length. Though verified influencers often get the benefit of uploading a long 60 minute video, they are still suggested to upload short IGTV videos that are no longer than 5 minutes in length. This will help in keeping the user interest intact. Moreover, influencers should also avoid making repetitive videos and always decide on fresh, creative, and new visuals.
4. Use subtitles
Instagram is a global platform that has users from all around the world. Thus, it would be unwise to assume that all the viewers will understand the language and accent used in the IGTV video. According to the top influencer outreach agencies, adding subtitles is an excellent way to make the IGTV video understandable and relevant for an extended number of people.
Lastly, influencers are suggested to make IGTV content that is not only relevant but also informational and educational in nature. They should share their knowledge with their viewers in order to furnish a healthy relationship.