The boom of influencer marketing in the marketing domain has exposed the younger generation to a completely new line of work i.e. Instagram influencers. Since Instagram influencers are no less than celebrities of the flourishing social media world, they are becoming an increasingly popular marketing resource for brands.
Furthermore, this popularity of influencer marketing among brands and people has encouraged many aspirants to become influencers, as they look to grow as bellwethers of social media users.
However, since Instagram is thriving with almost 1 billion worldwide users and works upon smart algorithms, it has grown as a competitive platform. So if you want to boost your following on the platform and wish to shine in the cluttered space, you need to work harder and smarter.
Here are some great ways to increase your Instagram followers:
1. Make your Instagram profile interesting
Your Instagram profile is a gateway to your world that makes initial commune with other users. Thus, it is important pay attention to your profile for surging the number of followers. An interesting and engaging profile builds a great impression and lures people to hit the follow button. According to the top Instagram outreach agencies, a user’s decision to follow you or not is based on a quick glance of your feed, profile bio, and story highlights. Hence, it is important to bring consistency in terms of posting great content and stories. Besides, it is equally essential to have a great profile photo, an interesting Instagram bio, and coordinating cover photos for story highlights.
2. Create engaging and authentic content
An influencer’s popularity on Instagram is largely dependent on the creation of high-quality and authentic content. Hence, you should always post original and engaging content if you wish to expand your horizon. Since content is the supreme determinant, it should communicate with your audience and satisfy their visual hunger. Moreover, you need to make sure that the communication in your posts is aligned with your business.
3. Make best use of Instagram features
Instagram is packed with features. Some features like Instagram stories, Instagram live, IGTV, etc. are a great way to maximize engagement and attract new visitors. Thus, you should use all the Instagram features smartly as embedded algorithms reward those who actively use all features of the application.
Some ways to use Instagram features include:
- Start using Instagram story templates for bringing uniformity to your feed posts.
- Incorporate GIF’s polls, stickers, etc. for making your story interesting and engaging.
- Use hashtags and locations as most geo-locations and hashtags have their own stories attached to them.
- Become a part of a live event. It is a great way to get new eyes on your Instagram profile.
- Share user generated content (UGC).
- Ask questions and answer regularly.
- Use IGTV for uploading long videos.
Influencer marketing is a great marketing tool that can surge brand awareness, maximizes product sales, and increases profits. Fortunately, brands can approach the top influencer endorsement agencies to connect with right influencers, target the right audience, and create effective influencer campaigns that drive a higher ROI.