4 Ways Brands are working with Food Influencers

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Over the last few years, influencer marketing has experienced massive affluence to become an industry worth $5-10 billion dollars. This has leveraged brands to use various social media channels in order to reach a wider and more dynamic audience. According to the best influencer marketing agencies, brands are now collaborating with the top social media influencers across various channels to generate awareness about their products and services. In today’s digitally-driven world, there are many influencers on different social media platforms that share expertise in various domains including fashion, technology, lifestyle,…

How can TikTok Benefit your Brand?

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In today’s digitally-driven business world, brands are increasingly facing stern competition in the market. Thus, they have started to explore new marketing domains like influencer marketing and social media marketing in an attempt to stand exclusive in the crowd. Formerly known as Musical.ly, TikTok is a social media platform that allows its users to share short entertaining videos with the community. The platform has experienced tremendous growth in recent times, with around 500 million active users worldwide. Launched in 2017 by ByteDance, the platform gained massive popularity in Asian countries…